lundi 27 janvier 2014

Spring/Summer 2014, ASOS & PUMA

For S/S '14, ASOS collaborates with leading sportswear and lifestyle brand PUMA.
Launching January 2014 this twelve-piece jersey wear collection inspired by 90's sports street-wear maintains a modern aesthetic by mixing fabrications and innovative print techniques.

If you need more copy you can include the below, this with the copy above is basically the press release

Focusing on colour-blocking and print this capsule collection purposefully mismatches clashing urban graffiti with animal and check prints, softened down with the use of a feminine lace application. A colour palette of black, white and grey marl is teamed with primary red pigments and metallic highlights while exaggerated sleeves, quilting and maxi silhouettes all play with proportion. The PUMA logo is bold and experimentally stamped across sweats, tube dresses and motorcross inspired joggers using foil and high shine gloss print techniques. Hybrid styles are produced with the use of furry teddy bear material and leather sleeve detailing.

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