lundi 10 février 2014

PUMA® TEAMS UP WITH SOLANGE AND LAUNCHES THE ‘GIRLS OF BLAZE DISC’ COLLECTION










Sport brand PUMA® announced late last year a special relationship with
singer, songwriter, record producer, model, and influencer Solange who will act as a creative
consultant for the brand and lend her creative talents to PUMA’s Women’s Lifestyle category.
This February marks the launch of the Girls of Blaze Disc Collection, which see’s Solange as
artistic creative consultant and art director for this fashionable Women’s only collection,
featuring four unique styles of the PUMA Disc Blaze. All visual and creative digital content in
support of this release was managed, photographed and styled by Solange.

The Girls of Blaze Disc Collection will be exclusively released by Opening Ceremony from
February 7th – February 22nd, followed by key US-based only specialists like RIME, Revolve and
American Rag, as well as department stores, such as Nordstrom and Fred Segal from February
22nd, nationwide.

The Girls of Blaze Disc Collection was inspired by the sights and sounds of Brasil. With all eyes
on Brasil in 2014 for the world’s largest soccer event, Solange celebrates the nation’s spirit with
this collection. She enlisted four up-and-coming designers to put their own creative spin on
PUMA’s Disc Blaze style. Gerlan Marcel of GERLAN JEANS; visual artist, musician, and
photographer Hisham Baroocha; and Darlene and Lizzy Okpo, design team for the women’s
wear collection William Okpo, have each created their own colorful interpretation of the PUMA
Disc.

In addition to this product collaboration, Solange recently curated and art directed digital
content for PUMA with WhoWhatWear.com, where she hand selected four up-and-coming “It
Girls” of various industries to be featured highlighting styles from PUMA’s Women’s lifestyle
collections. In addition Solange has put her creative talents to work on additional PUMA
Women's lifestyle media and marketing focused initiatives, lending her creative eye and fashion
sense to the category. These programs will be released in the coming months

To learn more about PUMA’s offerings visit www.puma.com, you can also get brand updates at
facebook.com/puma or follow the brand via Twitter, Instagram and Vine at @puma. Follow
Solange at @solangeknowles on Twitter or @saintrecords on Twitter or Instagram.


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