vendredi 6 décembre 2013


BWGH for PUMA - BLUEFIELD from Brooklyn We Go Hard (BWGH) on Vimeo.

David Obadia and Nelson Hassan founded French label Brooklyn We Go Hard back in 2010 and since have collaborated with renowned street wear brands. Their love of PUMA dates back to their youth so it was only a matter of time for this exciting partnership to kick off. For the first collaboration, the ever-popular R698 gets a unique makeover that combines BWGH's Parisian style with PUMA's rich heritage. 

BWGH's, David Obadia directed the creative process of the collaboration and in the design it is clear to see his obsession for intense and pure colours. Obadia takes inspiration from the American painter Mark Rothko, famous for his work in the Colorfield Painting movement. Rothko believed that colours were a true language and that is evidently imagined in the graduation of the deep blues for the BWGH x PUMA R698. The name of the whole collaboration - Bluefield - pays homage to his work.

Directors - Julien Soulier & Adrien Landre
Creative Direction - David Obadia
A project supported by David Obadia & Nelson Hassan
Producer - Robin Accard // Partizan
Director of Photography - Sophian Belgarbi
First Assistant Camera - Martin Neumann
Second Assistant Camera - Laurene Le Barth
Assistant Directors - Marie Gabrielle Fabre
Steadycam Operator - Remi Quilichini
Chief Electrician - Elyan Charvet
Cast - Maxime Anselin // Rockmen Agency
Daniel Ralph Mfaya
Artist - Leonardo Godoy Muhsam
Sound Design - Schmooze
Post Production - Royal Post
Music - "Break Well" by Mount Kimbie
Courtesy of Warp Records
Special Thanks to:
Yassine Saidi
Khalid Tahhar
Yvane Jacob
Joana Haddad

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