On the one side, a trinity connected on all fronts, consisting of the leader of the label Ed Banger, Pedro Winter, his beloved art director, So Me, and the distinguished founder of la MJC, Michael Dupouy. Three partners joined together for a new label: Club 75. On the other side, BWGH. Two parties, each proudly rooted in the Parisian streets, knights of the City of Light, with their passion and love. A partnership for a pair of pieces and a declaration: ici c'est Paris.
A precise index and selective directory, over the past seasons Hypebeast has established itself as one of the premier platforms of menswear news. Sharing the same spirit, the same references, and the same desires, BWGH and Hypebeast have come together for an original collaboration. For this project BWGH called upon the eye and pen of Yue Wu, the typography maestro.