CAMPAIGN STRATEGY & GOALS
We will get men to grow moustaches and the community to support them by creating an innovative, fun and engaging annual Movember campaign that results in:
• Funds for men's health programme investment
• Conversations about men's health that lead to:
- Greater awareness and understanding of the health risks men face
- Men taking action to remain well
- When men are sick they know what to do and take action
PROGRAMME GOALS
Living with and Beyond Cancer
Men living with prostate or testicular cancer have the care needed to be physically and mentally well.
Staying Mentally Healthy, Living with and Beyond Mental Illness
• Men are mentally healthy and take action to remain well
• When men experience mental illness they take action early
• Men are not treated differently when they experience a mental illness
Men's Health Research
We will fund innovative research that builds powerful, collaborative teams that accelerate:
• Improved clinical tests and treatments for prostate and testicular cancer
• Improved physical and mental health outcomes for men
FUN
We create fun
ACCOUNTABLE
We are accountable and transparent. We strive to exceed best practice cost-to-fundraising ratios
CARING
We are passionate, dedicated, caring people that are here to serve the Movember community
COLLABORATIVE
We are one team working together and sharing knowledge to accelerate the realisation of our shared goals. This is fundamental to how we operate at Movember, with our partners, relevant researchers and practitioners.
HUMBLE
We have a humble attitude and approach to everything we do
INNOVATIVE
Born from an entrepreneurial spirit, we apply innovation across the organisation to improve efficiency and the Mo Bro and Mo Sista experience
REMARKABLE EXPERIENCES
At every touch point – phone, email, events, online and in person we endeavour to create a remarkable experience
CHANGE AGENT
We stand for constructive change. We challenge the norm in all our activities and as a result we drive significant outcomes from the conversations we create and funds we raise.
